Introducing:
Authentic Beauty Concept
Authentic Beauty Concept's 4 pillars:
Pure formulas
We believe what you leave out is as important as what you put in. Our products are vegan* as well as free-from sulfate surfactants, parabens and silicones. Products with integrity. Pure, natural, simple, pleasant, carefully selected
Authentic Hair
It’s what you don’t see that makes the difference. It’s about enhancing the natural beauty that is already there. Effortless in every way, perfectly (im)perfect loose textures.
No-Filter Attitude
The mind-set behind the Authentic Beauty Movement is ‘be yourself’. It’s about being real and open. Honesty is attractive. Our individuality and character are what gives us beauty.
Mindful Experience
Look within to reconnect with yourself. We create an environment – a memento – that blocks out the noise of the busy world around. When you’re present in the now that’s when you rebalance your mind and soul bringing out your inner beauty to truly express yourself.
* All formulas are vegan, except Gritty Wax Paste & Shaping Cream which contain Beeswax, and Amplify Mousse which contains Chitosan. We aim for these products to be vegan by 2019.
Hydrate Conditioner
brings back elasticity and bounce
250ml
Amplify Cleanser
to boost body
300ml
Glow Cleanser
makes hair soft and shiny
300ml
Hand & Hair Cream Treatment
a 'barely-there' texture
30ml, 75ml
Shaping Cream
dress out and defines natural textures
150ml
Nymph Salt Spray
for effortless beach waves
200ml
Hydrate Cleanser
brings back elasticity and bounce
300ml
Amplify Conditioner
a thickening agent
250ml
Glow Mask
intensive mask for coloured hair
200ml
Replenish Mask
helps to restore the cuticle
200ml
Eau de Toilette
notes of natural spices
50ml
Airy Texture Spray
for laid-back volume
300ml
Nude Powder Spray
instant lived-in volume and movement
12g
Amplify Mousse
boosting body and volume
200ml
Bare Cleanser
for delicate scalps
300ml
Replenish Balm
strengthens damaged hair
150ml
Hydrating Jelly Mask
deeply moisturises scalp and hair
200ml
Replenish Cleanser
strengthens hair fibres
300ml
Replenish Conditioner
leaves hair soft, shiny and manageable
250ml
Hydrate Spray Conditioner
brings back elasticity and bounce
250ml
Glow Conditioner
for coloured hair
250ml
Enhancing Water Treatment
moisturising leave-in spray mist for hair & face
100ml
Strong Hold Hairspray
strong hold and long lasting control
200ml
Working Hairspray
heat protection up to 230°
300ml
Gritty Wax Paste
long lasting style control
85ml
Solid Pomade
moldable texture, flexible control
85ml
Dry Shampoo
refreshes styles and delivers grip
250ml
Flawless Primer
creates the perfect base for any hairstyle
250ml
Deep Cleansing Shampoo
for all hair types
300ml
Balancing Potion
detoxifies hair & unclogs the scalp
100ml
Indulging Fluid Oil
protects, adds shine & smooths all hair types
100ml
Hydrate Mask
brings back elasticity & bounciness and shine
200ml
Replenish Spray Conditioner
nourishes damaged & treated hair
250ml
Amplify Spray Conditioner
moisturises and detangles fine hair
250ml
Hydrate Lotion
brings back elasticity and bounce
150ml
Cool Glow Cleanser
neutralise unwanted yellow tones
300ml
